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The core difference between these two scheduling tools comes down to one practical question before you even dig into features: do you need to know what you’ll pay today, or are you comfortable checking directly? Appointy publishes three clear plan prices right on its pricing page. SimplyBook.me does publish pricing on its site, but our capture couldn’t bind the current figures to specific plans this round — so you’ll want to check their pricing page directly for exact numbers. Everything else — features, fit, friction — flows from there.
Pricing
Appointy — Published and Transparent
Appointy offers three named plans, all billed annually:
| Plan | Price |
|---|---|
| GROWTH | $19.99/month, billed annually |
| PROFESSIONAL | $49.99/month, billed annually |
| ENTERPRISE | $79.99/month, billed annually |
The positioning on their site also notes a free tier (“It’s free!”), and the GROWTH plan mentions 100 appointments per month, while higher plans include unlimited appointments — so the tier structure is meaningfully differentiated.
SimplyBook.me — Published, But Not Fully Captured This Round
SimplyBook.me does publish its plans on its pricing page; we weren’t able to capture and bind the current figures to plans this round, so check simplybook.me/en/pricing directly for up-to-date numbers. What the captured features make clear is that SimplyBook.me is a feature-rich platform — which typically means a broader range of plan tiers — but we won’t speculate on specific prices here.
Side-by-Side Pricing
| SimplyBook.me | Appointy | |
|---|---|---|
| Entry plan | Check site directly | $19.99/month, billed annually |
| Mid plan | Check site directly | $49.99/month, billed annually |
| Top plan | Check site directly | $79.99/month, billed annually |
| Pricing transparency | Published on site (not captured this round) | Fully captured |
Features
What SimplyBook.me Does
SimplyBook.me positions itself as scheduling software built for service businesses, with a notably wide feature set. On the booking and intake side, it supports intake forms with custom fields (the captured example: a birthdate field and a treatment consent checkbox for medical providers), AI Voice Booking, Reserve with Google, and Facebook & Instagram bookings. Clients can book, reschedule, and cancel appointments through a client app that also surfaces booking history, past invoices, packages, gift cards, and memberships.
On the commerce side, SimplyBook.me covers accepting payments in cash, card, gift cards, or pay-later, tap-to-pay, Apple Pay/Google Pay, and payment links. It supports selling products, service add-ons, memberships, and gift cards, applying coupon codes at checkout, and even connecting to barcode scanners for product scanning. There’s a point-of-sale layer for walk-in and on-site bookings alongside online ones.
For marketing, SimplyBook.me includes coupons and gift cards, a promotions system for slow periods, automated “Come Back Soon” messages, Instagram photo sync, a reviews feature that publishes on the booking page, a business directory listing on booking.page, and a Mailchimp email integration. It also supports Slack and other messenger integrations, Google Sheets rows, web-calendar event creation, and push notifications for new bookings.
Reporting includes booking detail views, SMS communication tracking, and a sales and tax report. The platform supports multiple locations, multiple service providers, team admin roles with permissions, and a custom domain name. It also has specific features for medical and testing contexts (tickets for medical testing, QR codes for COVID testing/vaccinations), and blog-writing for content marketing.
Some users report friction with scheduling and dispatch, based on the review signals we captured — worth keeping in mind if smooth calendar management is a top priority.
What Appointy Does
Appointy describes itself as simple, functional, and powerful scheduling software, covering appointments and resources, classes, workshops and events, and tours, rides, and activities. Its captured feature set includes website integration, Square Payments and Point of Sale, Zapier (connecting with over 1,000 apps), automatic reminders, a mobile app, Google Calendar sync plus iCal feed, and accepting payments through Stripe, PayPal, and Authorize.NET. It also lists gift certificates, resource scheduling, staff login, advanced booking features, SMS text customization, and removal of Appointy branding. New Google Bookings is listed as well.
The ENTERPRISE plan notes a dedicated relationship manager available at additional cost, premium support with a Service Level Agreement, and custom development available at additional cost.
Appointy serves a range of verticals in its captured categories: Health & Wellness, Education, Medicine, Fitness and Recreation, Salon & Beauty, Professional Services, Government, and Other Services.
We don’t have third-party review data for Appointy, so we can’t point to any recurring friction themes — a demo or trial would be the best way to surface any rough edges for your use case.
Feature Comparison by Theme
| Theme | SimplyBook.me | Appointy |
|---|---|---|
| Intake forms / custom fields | ✓ (captured explicitly) | Not captured |
| AI Voice Booking | ✓ | Not captured |
| Reserve / New Google Bookings | ✓ | ✓ |
| Facebook & Instagram bookings | ✓ | Not captured |
| POS / walk-in bookings | ✓ | ✓ (Square POS) |
| Payment methods | Cash, card, gift cards, pay-later, tap-to-pay, Apple Pay/Google Pay, payment links | Stripe, PayPal, Authorize.NET, Square |
| Gift cards / certificates | ✓ | ✓ |
| Memberships | ✓ | Not captured |
| Coupons & promotions | ✓ | Not captured |
| Resource scheduling | Not captured | ✓ |
| Zapier / app connections | Google Sheets, Slack, web-calendars, Mailchimp | Zapier (1,000+ apps) |
| Multiple locations | ✓ | Not captured |
| Staff login / team roles | ✓ | ✓ |
| SMS | ✓ (SMS report) | ✓ (SMS text customization) |
| Reviews on booking page | ✓ | Not captured |
| Custom domain | ✓ | Not captured |
| Classes, events, tours | Not captured | ✓ |
| Government vertical | Not captured | ✓ |
A note on this table: “not captured” doesn’t mean a tool lacks a feature — it means it didn’t appear in the data we collected. Use this as a starting checklist for your own demo conversations, not a definitive capability gap.
Who Each Tool Is Best For
SimplyBook.me suits service businesses that want a deep, configurable booking system — especially those needing intake forms with custom fields, a multi-channel presence (Google, Facebook, Instagram), on-site POS alongside online bookings, a loyalty and promotions layer (memberships, gift cards, coupons, “Come Back Soon” messages), and multiple locations or provider management. Medical and wellness providers will recognize the consent-checkbox and testing-ticket features as directly relevant. Because pricing isn’t fully captured right now, visiting the pricing page directly is a necessary first step.
Appointy is a straightforward pick for anyone who wants to compare costs without a sales conversation first — its three annual-billing plans are right there on the page, ranging from $19.99 to $79.99/month billed annually. Its explicit vertical list (Health & Wellness, Education, Medicine, Fitness, Salon, Professional Services, Government) and support for classes, events, and tours alongside appointments gives it broad coverage. Resource scheduling and Zapier connectivity are explicitly captured, which matters for teams coordinating rooms, equipment, or third-party tools.
Choose SimplyBook.me if…
- You need intake forms with custom fields (consent checkboxes, medical intake, etc.)
- You want AI Voice Booking, Facebook/Instagram booking buttons, or Instagram photo sync as part of your booking setup
- You’re running multiple locations or need granular provider-to-service assignment
- A memberships, coupons, and promotions system is central to how you retain clients
- You want to sell products and service add-ons directly through your booking flow, with barcode scanner support
Choose Appointy if…
- You want published, comparable pricing today — $19.99, $49.99, or $79.99/month billed annually — without visiting a separate page or waiting on a sales process
- You’re scheduling classes, workshops, events, tours, rides, or activities alongside appointments
- Resource scheduling is a requirement for your operation
- Zapier connectivity to 1,000+ apps matters for your workflow
- You serve a government or education vertical that Appointy explicitly calls out
Both tools are worth a hands-on trial. SimplyBook.me’s feature breadth makes it worth exploring its current pricing page directly before ruling it in or out. Appointy’s transparent pricing lets you budget immediately, but since we don’t have third-party review signals for it, a trial period with pointed questions about your specific workflows is the smart next move.