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The core split here is simple: Setmore leads with a free tier and per-user pricing that scales by seat, while Appointy leads with flat plan pricing and a feature set that grows by tier. Which model fits your business depends less on which app looks prettier and more on how many staff you’re scheduling, what integrations matter to you, and how much you’re willing to pay before a booking tool earns its keep.
Pricing: Very Different Models
This is where the two tools diverge most sharply, and it’s worth spending a moment here before anything else.
Setmore publishes two plans:
- Free — $0/month, per user (up to 4 users)
- Pro — $5/month per user, billed annually
That’s a genuinely low entry point. A solo operator or a two-person team can run Setmore for free indefinitely, or upgrade to Pro for a small per-seat cost.
Appointy publishes three paid plans, all billed annually:
- Growth — $19.99/month
- Professional — $49.99/month
- Enterprise — $79.99/month
Appointy’s positioning does say “it’s free,” and a free entry exists, but the captured plan pricing starts at $19.99/month billed annually for Growth. The flat-rate model means you’re paying one price regardless of how many staff slots fall within that tier.
Side-by-Side Pricing Table
| Plan | Setmore | Appointy |
|---|---|---|
| Entry / Free | $0/month, per user (up to 4 users) | Free (see note above) |
| Entry Paid | $5/month per user, billed annually | $19.99/month, billed annually (Growth) |
| Mid-Tier | — | $49.99/month, billed annually (Professional) |
| Upper Tier | — | $79.99/month, billed annually (Enterprise) |
Setmore’s pricing is transparent and granular — you pay per seat. Appointy’s pricing is flat per plan, which can be an advantage if you have several staff members sharing one tier, or a disadvantage if you’re a solo user paying for capacity you don’t need.
Features: What Each Tool Actually Does
Setmore
Setmore’s captured features center on a custom online Booking Page, a Website Widget, Class Booking, Google Calendar sync, automated Email Reminders, Text Reminders, and Automatic Confirmations. It also covers Virtual Meetings, a Website Plugin, and social channel connections via Facebook and Instagram Booking. There’s a QR Codes feature for getting discovered, Recurring Appointments, and a Live Receptionist option. The feature set spans a wide range of named service verticals — including Hair Salons, Barber Shops, Nail Salons, Massage Therapy, Personal Trainers, Pet Services, Tattoo Studios, Bridal Salons, Financial Services, Real Estate, Home Repair, Tour Booking, Wedding Boutiques, and Interview Scheduling, among others. Setmore also mentions a branded app capability and Secure Online Payments.
No recurring complaints stood out in the reviews we scanned for Setmore — worth noting neutrally, without reading that as a glowing endorsement.
Appointy
Appointy’s captured features are organized around scheduling for appointments and resources, classes, workshops and events, and tours, rides and activities. On the integration side, it lists Website integration, Square Payments and Point of Sale, Zapier (with access to over 1,000 apps noted), Google Calendar sync + iCal feed, and payment processing via Stripe, PayPal, and Authorize.NET. It also includes Automatic reminders, a Mobile app, Staff login, Gift certificates, Resource scheduling, SMS text customization, New Google bookings, Removal of Appointy branding (on higher tiers), and a Dedicated relationship manager (available at additional cost). Advanced booking features and Custom development (at additional cost) appear at the upper end. Vertical coverage includes Health & Wellness, Education, Medicine, Fitness and Recreation, Salon & Beauty, Professional Services, Government, and Other Services.
We don’t have third-party review data for Appointy, so we can’t point to any user-reported friction patterns — worth keeping in mind as you evaluate.
Comparing on the Themes That Matter
Scheduling Types
Both tools handle standard appointment booking. Setmore explicitly calls out Class Booking and Recurring Appointments. Appointy calls out classes, workshops and events and tours, rides and activities as distinct scheduling categories alongside appointments, and adds Resource scheduling as a named feature.
Payments
Setmore lists Secure Online Payments as a category. Appointy names specific payment processors: Square, Stripe, PayPal, and Authorize.NET, as well as Gift certificates. If payment processor specifics matter for your stack, Appointy’s captured data is more explicit.
Integrations and Connectivity
Setmore names Google Calendar, Facebook, Instagram, and a Website Widget as connectivity touchpoints. Appointy names Zapier (described as connecting with over 1,000 apps), Google Calendar sync + iCal feed, and Website integration. The Zapier mention in Appointy’s data is notable if your workflow depends on connecting to other software.
Staff and Team Features
Setmore’s Free plan supports up to 4 users; Pro is per-user, so team size directly affects cost. Appointy includes Staff login in its captured features and uses flat-rate tier pricing, meaning additional staff don’t necessarily mean a higher per-seat bill within a given plan.
Support
Appointy’s captured features include Live chat/Email support, a Dedicated relationship manager (at additional cost), and Premium support with Service Level Agreement at the Enterprise level. Setmore’s captured features don’t specify support tiers in the same way.
Branding
Appointy lists Removal of Appointy branding as a feature at higher tiers. Setmore mentions a branded app capability but doesn’t specifically call out branding removal in the captured data.
Choose Setmore if…
- You want a published free plan at $0/month and need to get started without a financial commitment
- Your team is small (up to 4 users) and the per-user model at $5/month per user, billed annually keeps costs predictable and low
- Your business falls into one of Setmore’s named verticals — salons, personal training, pet services, tattoo studios, real estate, home repair, interview scheduling, and others — and you want a tool that speaks to those use cases
- Facebook and Instagram booking channels are part of how clients find you
- Recurring Appointments and Class Booking are features you need out of the box
- A Live Receptionist option is appealing
Choose Appointy if…
- Your scheduling needs extend to tours, rides, and activities or classes and workshops as distinct booking categories, which Appointy names explicitly
- You want named payment processor options — Square, Stripe, PayPal, and Authorize.NET — or Gift certificates in the captured feature set
- Zapier connectivity (and the access to other apps it implies) matters for your existing workflow
- You have several staff members and a flat monthly plan rate is more predictable than per-seat billing
- Resource scheduling is a requirement
- You’re at a scale where Premium support with an SLA or a Dedicated relationship manager (even at added cost) is worth having as an option
- You operate in Health & Wellness, Education, Medicine, Government, or other verticals Appointy calls out by name
Both tools publish pricing openly, which is a point in both their favors. The honest advice: if cost-at-zero matters most right now, Setmore’s free plan is a real published option. If your scheduling involves multiple booking categories, specific payment processors, or broader app connectivity, Appointy’s captured feature set has more explicit answers to those questions — just go in knowing we don’t yet have independent review signals to round out the picture there.