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Setmore is an online appointment scheduling tool built around a custom Booking Page, online payments, automated reminders, class booking, and calendar management. It serves a wide range of service businesses — barber shops, hair salons, nail salons, tattoo studios, massage therapy, personal trainers, pet services, real estate, financial services, home repair, and more. Its pricing is notably accessible: a free plan for up to 4 users at $0/month, and a Pro plan at $5/user/month, billed annually. No recurring complaints stood out in the reviews we scanned — though that simply means no pattern emerged, not that it’s universally loved.
If Setmore isn’t clicking for you, here are eight alternatives to consider.
The Alternatives
1. SimplyBook.me
SimplyBook.me is a feature-rich scheduling platform aimed at service businesses that need flexibility in how they configure bookings and handle payments. Its captured feature set is notably broad: AI Voice Booking, intake forms, multiple locations, Reserve with Google, Facebook & Instagram bookings, coupons and gift cards, memberships, product sales, service add-ons, a point-of-sale system for walk-ins, barcode scanning, a client-facing mobile app, SMS and email communications, and a business directory listing on booking.page. It also includes a promotion system for offering deals during low times and tools for collecting and displaying client reviews.
Pricing: SimplyBook.me’s pricing requires contacting their sales team — our research captured raw price data but it wasn’t bound to named plans in a way we can publish cleanly. Check their site directly for current plan details.
Friction to note: Some users report friction with reliability and bugs.
2. Book Like A Boss
Book Like A Boss positions itself as a landing page builder and all-in-one scheduling platform — the emphasis is on closing the deal, not just taking the booking. Beyond appointments, it supports live events, memberships and subscriptions, digital and physical product sales, offline payments, donations, tips, and FAQs. You can display videos, photos, and testimonials on your booking pages. Team plans add round-robin scheduling, custom permissions per booking page, and the ability to manage all pages from one place with either unique or cohesive branding across team members.
Pricing: $8.50/month, billed annually (calculator default view).
Friction to note: Some users report friction around scheduling and dispatch.
3. Appointlet
Appointlet is squarely focused on meeting scheduling — it’s built to eliminate the back-and-forth email involved in setting up appointments. Captured features include unlimited meetings, Google/Outlook calendar sync, web conference room creation, and the ability to embed scheduling on a website. It lists use cases across retail services, health & wellness, legal & financial, recruiting & HR, property management, sales & marketing, customer success, and property management. There’s a free starting option, with paid plans available.
Pricing: $12/month per member, billed monthly; or $9/month per member, billed annually.
No recurring complaints stood out in the reviews we scanned.
4. Appointy
Appointy is an online scheduling tool covering appointments and resources, classes, workshops and events, and tours, rides and activities. It targets health & wellness, education, medicine, fitness and recreation, salon & beauty, professional services, government, and other service categories. Captured features include website integration, Square Payments and Point of Sale, Zapier connectivity, automatic reminders, a mobile app, Google Calendar sync plus iCal feed, payment processing through Stripe, PayPal, and Authorize.NET, staff login, gift certificates, resource scheduling, and SMS text customization. Higher tiers include removal of Appointy branding, premium support with a Service Level Agreement, and options for dedicated relationship management and custom development at additional cost.
Pricing: Three paid tiers, all billed annually — GROWTH at $19.99/month, PROFESSIONAL at $49.99/month, and ENTERPRISE at $79.99/month.
We don’t have third-party review data for Appointy at this time.
5. Calendly
Calendly is a scheduling automation platform oriented around meeting booking and team coordination. Its captured features include customizable availability, multiple event types, meeting routing, meeting polls, reminders and follow-ups, a Meeting Notetaker, admin management, email and website embeds, browser extensions, mobile apps, and integrations across the Google and Microsoft ecosystems, video conferencing, payment processors, sales and CRM tools, recruiting and ATS platforms, and email messaging. It positions itself for individuals, small businesses, and large companies.
Pricing: Two price points, both billed annually — $10/seat (Standard) and $16/seat (Teams). There’s also a free starting option.
Friction to note: Some users report friction around price and value.
6. Acuity Scheduling
Acuity Scheduling is an appointment booking and scheduling automation platform with strong customization capabilities. Captured features span online booking, client management, class scheduling, invoicing software, point of sale, calendar management, availability controls, a website builder, a mobile app, and staff management. It targets beauty, business services, wellness, fitness, visual and performing arts, and education.
Pricing: Acuity’s page advertises plans starting at $16/month — but named tiers are only available via demo or quote, so for exact per-plan pricing you’ll need to contact their team directly.
Friction to note: Some users report friction with scheduling and dispatch, the mobile app, customer support, price and value, and features and functionality — a wider spread of complaint themes than most tools in this list.
7. Square Appointments
Square Appointments is part of the broader Square ecosystem, combining appointment scheduling with payments — both online and in person. The captured feature set touches on managing appointments, attracting clients, sending automated reminders, and syncing everything in real time. It’s listed as suitable for beauty salons, nail salons, hair salons, day spas, tattoo and piercing, med spas, home and commercial services, automotive, professional services, pet services, cleaning services, landscaping, and more. Because it sits inside Square’s broader platform, it also connects to Square’s point-of-sale, hardware, team scheduling and pay, and business management tools.
Pricing: Three tiers, all billed monthly per location — Free at $0/month, Plus at $49/month, and Premium at $149/month.
We weren’t able to use third-party review data for Square Appointments this round.
8. TidyCal
TidyCal pitches itself as the simplest way to manage your calendar and schedule — bookings, auto-generated meeting URLs, recurring revenue, bulk session sales, and upfront payment collection. It has plan names (Free, Individual Lifetime, Agency Lifetime, Pro) but current prices for those plans weren’t captured in our research, so check TidyCal’s site directly for up-to-date figures.
Friction to note: Some users report friction with customer support, scheduling and dispatch, price and value, features and functionality, and ease of use.
Pricing Comparison Table
| Tool | Starting Price | Billing |
|---|---|---|
| Setmore | $0/month (up to 4 users) | Billed monthly |
| Setmore Pro | $5/user/month | Billed annually |
| SimplyBook.me | Contact sales | — |
| Book Like A Boss | $8.50/month | Billed annually |
| Appointlet | $9/member/month | Billed annually |
| Appointy GROWTH | $19.99/month | Billed annually |
| Appointy PROFESSIONAL | $49.99/month | Billed annually |
| Appointy ENTERPRISE | $79.99/month | Billed annually |
| Calendly Standard | $10/seat/month | Billed annually |
| Calendly Teams | $16/seat/month | Billed annually |
| Acuity Scheduling | Starting at $16/month (exact tiers via quote) | — |
| Square Appointments Free | $0/month per location | Billed monthly |
| Square Appointments Plus | $49/month per location | Billed monthly |
| Square Appointments Premium | $149/month per location | Billed monthly |
| TidyCal | See site directly | — |
Consider Each Alternative If…
Consider SimplyBook.me if you need a highly configurable setup — multiple locations, AI Voice Booking, a full point-of-sale for walk-ins, memberships, coupons, and gift cards all in one place. Just go in ready to have a pricing conversation rather than self-serve.
Consider Book Like A Boss if your scheduling page doubles as a storefront — you want to display testimonials, videos, sell products or memberships, and close clients, not just put them on a calendar. At $8.50/month billed annually, it sits in an accessible range.
Consider Appointlet if your primary need is clean, frictionless meeting scheduling that syncs with Google or Outlook and lets you embed booking on your site. The per-member pricing at $9/month billed annually is reasonable for small teams.
Consider Appointy if your business spans multiple booking types — appointments, classes, events, tours — and you want tiered plans with clearly published prices. The three-tier structure from $19.99 to $79.99/month billed annually lets you match spend to scale. Note that third-party review data isn’t available yet, so weigh that when evaluating.
Consider Calendly if you need a well-known scheduling automation tool with routing, meeting polls, a Meeting Notetaker, and deep integrations across the Google and Microsoft ecosystems. Some users flag price and value as a concern, so weigh the per-seat cost against the features you’ll actually use.
Consider Acuity Scheduling if you want scheduling combined with invoicing, point of sale, a website builder, and staff management — and you’re willing to go through a demo to get exact pricing. The broader complaint spread (mobile app, support, features, pricing) is worth probing during that sales conversation.
Consider Square Appointments if you already use Square for payments or point of sale, or you want a free starting tier ($0/month per location) that can grow into a more capable paid plan. The native connection to Square’s payment hardware and broader business tools makes it a natural fit if that ecosystem already fits your operation.
Consider TidyCal if you’re drawn to the promise of simplicity and a lifetime plan option — but since current pricing wasn’t available in our research, visit their site directly and compare what you get against the complaint themes users have flagged around features, ease of use, and support.